Free Etsy Keyword Tool: What eRank, Alura and EverBee Give You for $0
October 5, 2026
A free Etsy keyword tool is easy to find: eRank, Alura and EverBee each have a $0 plan, and Etsy’s own search bar costs nothing either. The catch is the limit. As of October 2026, eRank’s free plan allows 5 keyword lookups a day, Alura’s allows 5 keyword and product searches a day, and EverBee’s allows 10 keywords in total. That is enough to research a few items. It is not enough to research a shop, and none of the three writes your listing for you. This guide shows what each free plan covers, where it stops, and how to fill the gap without paying for a research subscription you may not need yet.
The short answer
- Researching one or two items: use Etsy’s search suggestions plus the free plan of one tool. Our guide to finding Etsy keywords with free methods covers the first half.
- Researching a whole shop: the free plans run out fast. A paid plan, or a different routine, is the honest answer.
- You already know your keywords and stall at the writing: a keyword tool is the wrong purchase. You need something that turns notes into a title, tags and description.
What each free plan includes (October 2026)
Figures below were read from each company’s own pricing page in October 2026. Plans change often, so check the page before you decide.
| Tool | Keyword research on the free plan | Other limits on the free plan |
|---|---|---|
| eRank | 5 keyword lookups per day | 1 shop, 50 listings; 5 listing audits per day; 1 AI Listing Helper use per day |
| Alura | 5 daily keyword & product searches | AI listing optimisation for about 20 listings; limited research databases; profit calculator; Chrome extension |
| EverBee | 10 keywords | Basic filters; favorites for 5 keywords and 5 shops; product analytics for views, reviews and favorites |
| Marmalead | No free plan listed | Paid plans only on its pricing page |
Two details matter more than the headline numbers.
The unit differs. eRank counts lookups per day, so the allowance renews. EverBee’s page lists “10 keywords” under its Hobby plan with no “per day”, so read it as a total cap and check how it resets before relying on it. Alura counts keyword and product searches per day, so its allowance renews daily too.
Keyword ideas sit above the free line on eRank. Its pricing page lists “Keyword ideas” starting at the $5.99 Basic plan, not on Free. On the free plan you look up phrases you already thought of. You do not get a list of new ones.
eRank free: five lookups a day
eRank’s free plan is the most generous for day-to-day habit. Five keyword lookups a day lets you test a handful of candidate phrases for one listing, and the daily reset means a shop of 50 listings could be worked through slowly over a couple of months.
Who should stay on eRank free: a seller with fewer than 50 listings who adds one or two a week. Five lookups covers a new listing’s main phrase and a few variants.
Where it stops: the 50-listing cap on connected shop data, and no keyword ideas. If you want eRank to suggest phrases, the cheapest paid plan on its page is $5.99 a month, or $65.99 billed annually (as of October 2026).
Alura free: five searches a day
Alura’s free plan allows “5 daily keyword & product searches” and AI listing optimisation for about 20 listings. It also includes a profit calculator and the Chrome extension, which shows data on Etsy pages as you browse.
Who should stay on Alura free: a seller who wants to browse Etsy and check the occasional phrase, and who values the profit calculator.
Where it stops: About 20 optimized listings, limited research databases, and 5 searches a day. Alura’s first paid plan, Basic, is listed at $7.99 a month (as of October 2026) and raises the optimized listings to about 40 a month.
EverBee free: ten keywords
EverBee’s Hobby plan is described on its page as “Free forever” with no credit card needed. It gives product analytics (views, reviews, favorites), keyword research for 10 keywords and a few saved favorites. Its pricing page also says there is no free trial of the paid plans, since the free plan itself is the way in.
Who should stay on EverBee free: someone validating a product idea who wants to see how existing listings are doing before making stock.
Where it stops: 10 keywords go quickly, and sales, revenue and conversion analytics are on the paid Growth plan, listed at $24.99 a month on annual billing (as of October 2026).
What a free keyword tool cannot do
Even with unlimited lookups, a research tool answers one question: which phrases do shoppers use? Three jobs remain after that.
- Choosing phrases that are true for your item. A tool cannot tell that your “linen tote” is actually cotton.
- Fitting them into the fields. An Etsy title has a 140-character limit and each of the 13 tags has a 20-character limit. A long list of good phrases still has to be trimmed.
- Writing the description. Phrases belong in readable sentences, in an order a buyer follows.
That second and third step is where most free-tool users stall. Our guide to Etsy tags covers the tag rules in detail, and the Etsy SEO tool comparison sets out which paid tools are worth it for which job.
A free way to do the writing half
ListingBrief AI covers the part the research tools leave to you. You type a few rough notes about an item, such as what it is, its size, materials and who it is for, plus any phrases you found. It drafts the Etsy title, the 13 tags and the description, inside Etsy’s field limits, and you edit the draft.
It does not tell you how often a phrase is searched, so it does not replace a keyword tool. It replaces the blank page.
Its own free allowance is 5 generations a day with no card needed, and its pricing page lists Pro at $9.99 a month or $99.99 a year (as of October 2026). Two pieces work with no account at all: the Etsy title generator and the Etsy tag generator.
A free routine that uses all of the above
Here is a workflow that costs nothing and respects each free limit.
- Collect phrases from Etsy itself. Search your item in a logged-out window and note the suggestions. Read your Shop Stats search terms if you have traffic.
- Spend your daily lookups on the shortlist. Use eRank’s five lookups, or Alura’s searches, on the five or six phrases you are least sure of. Do not waste them on obvious ones.
- Sort what you have. Put phrases into core, descriptive and angle groups, and drop anything untrue for this item.
- Draft the listing. Write the title, tags and description yourself, or draft them from your notes with the tool of your choice, and edit.
- Repeat over days, not in one sitting. The daily limits reward a few listings a day.
When the free plans are enough
If you add a few listings a month, one free plan plus Etsy’s search suggestions is enough, and paying for research gives you little extra. The cost starts to make sense when you manage many listings, want competitor tracking, or need the demand estimates that the free plans hold back. Before you pay, work out which of those you actually need. If the slow part is writing, a research plan will not speed it up.
Quick checklist
- Picked one free plan and noted its daily reset
- Spent lookups on uncertain phrases only
- Checked every phrase is true for the item
- Fitted the title to 140 characters and each tag to 20
- Reviewed the pricing page again before upgrading, since plans change
Try ListingBrief AI free → Generate an Etsy or Shopify listing from your product notes — 5 free a day, no credit card.
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